BOOK REVIEW
By: Jeff Lippincott
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TITLE: Barnes & Noble Basics: Starting a Business AUTHOR: Joanne Cleaver COPYRIGHT: 2003 ISBN: 076073528X Find it at Barnes & Noble. |
Jeff's comments:
This book provides a reasonable overview of what to consider and do when deciding to take
the leap and becoming an entrepreneur.
Table of Contents (TOC):
1. The Entrepreneurial Lifestyle
2. Doing the Research
3. Structuring Your Business
4. Writing a Business Plan
5. Marketing Your Business
6. Dollars and Sense
7. Getting the Money
8. Set Up and Get Started
9. Staffing Up
10. Use Technology to Grow
Copyright © 2006 by Jeff Lippincott. All rights reserved.